Imagine the price of pizza from a restaurant has dramatically increased to $75 a pizza - What will you do? Will your pizza eating habits change? What factors will influence your decision?

Consider:

• Why do you eat pizza? For the taste? To socialize? The price?
• What portion of your discretionary income do you currently spend on pizza? How would that change with this price increase?
• Would your friends/family influence you?
• Are appealing substitutes available?

Answer rating: 100% (QA)

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