Imagine two home builders developing two new subdivisions.  Builder A constructs tract homes, very similar, if not identical, to one another. There are only one or two floor plans from which to choose for these quickly built homes.  Builder B builds custom homes, each individually designed and constructed based on the needs and desires of the individual homeowners. Write a three-paragraph  about these two builders.

In the first paragraph, create two different brand names and taglines for the two different builders. In this paragraph, explain the reasons for these different brands.
The second paragraph focuses on pricing, although you do not need to determine specific prices for the homes.  How will profits be determined for the two companies (or for any company)? Determine and explain a pricing objective strategy for each builder (profit maximization, volume maximization, survival pricing). Discuss how important price sensitivity and elasticity is for each one of the construction firms, and then offer one pricing tactics for each builder. (u should choose one tactic for each of the two builders from the following list: markup pricing, prestige pricing, odd/even pricing, season discounts, price bundling, or dynamic pricing.)
In the third paragraph, discuss the promotion/distribution of homes for each builder from a strategy point of view. What strategy should Builder A and Builder B use: a push strategy or a pull strategy?  Explain why u made this determination.

Answer rating: 100% (QA)

Paragraph 1 Branding and Differentiation Builder A named Precision Homes prides itself on efficiency ... View the full answer