Question: Imagine you are a data analyst researching customer behavior for a marketing campaign. When evaluating data, what should you do if the data does not

Imagine you are a data analyst researching customer behavior for a marketing campaign. When evaluating data, what should you do if the data does not support the hypothesis?

Disregard the data and proceed with the original hypothesis

Ignore the data

Confirm the hypothesis

Revisit assumptions and consider alternate explanations

Imagine you are a data analyst researching

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