Question: Imagine you are a marketer for a gym. Using the ATO approach, create a survey (minimum of 10 questions) to learn the attitudes of current

Imagine you are a marketer for a gym. Using the ATO approach, create a survey (minimum of 10 questions) to learn the attitudes of current gym members that management can use to increase value for current members and attract new members. Consider the following questions, among others:

How do members feel about the amenities offered in gyms?

What is their opinion about the equipment in the gym?

What is their opinion about the trainers at the gym?

Surveys should include belief rating questions, which can be measured on a 10-point scale, and evaluative rating questions, which can be measured on a -3 to +3 scale.

250-500 words in length

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