Imagine you are a member of the marketing team at the Romaya Leisure Resort, a newcomer...

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Imagine you are a member of the marketing team at the Romaya Leisure Resort, a newcomer to the Romaya Group. Romaya Leisure Resort is a small hotel located in a picturesque rural area with a Holiday resort and banquet hall. Romaya Leisure Resort offers a number of facilities such as cabanas, a swimming pool, outbound gaming, and a gymnasium. The General Manager of this company has entrusted you with the task of creating an integrated marketing communication plan to build brand awareness among the target customers island wide about this resort which was newly introduced to the Hospitality and leisure industry as the first step of building brand equity. The General Manager expects you to include the following in the plan, 1. Start your plan by segmenting your audience and selecting your target audience with justifications. 2. Identify your desired objectives to be achieved after one year in relation to increasing/building brand awareness. 3. Create a corporate logo and a slogan for the project using corporate colours of your choice. 4. Present the key message you will be communicating in order to build brand equity? 5. Choose 3-4 appropriate channels (Marketing Communication options) and justify why you selected those channels for this purpose. . It is important that your brand messages across different communication channels should be consistent and lead to achieving desired objectives. Prepare your integrated communication plan for Romaya Leisure Resort addressing the above points. Imagine you are a member of the marketing team at the Romaya Leisure Resort, a newcomer to the Romaya Group. Romaya Leisure Resort is a small hotel located in a picturesque rural area with a Holiday resort and banquet hall. Romaya Leisure Resort offers a number of facilities such as cabanas, a swimming pool, outbound gaming, and a gymnasium. The General Manager of this company has entrusted you with the task of creating an integrated marketing communication plan to build brand awareness among the target customers island wide about this resort which was newly introduced to the Hospitality and leisure industry as the first step of building brand equity. The General Manager expects you to include the following in the plan, 1. Start your plan by segmenting your audience and selecting your target audience with justifications. 2. Identify your desired objectives to be achieved after one year in relation to increasing/building brand awareness. 3. Create a corporate logo and a slogan for the project using corporate colours of your choice. 4. Present the key message you will be communicating in order to build brand equity? 5. Choose 3-4 appropriate channels (Marketing Communication options) and justify why you selected those channels for this purpose. . It is important that your brand messages across different communication channels should be consistent and lead to achieving desired objectives. Prepare your integrated communication plan for Romaya Leisure Resort addressing the above points.

Answer rating: 100% (QA)

Integrated Marketing Communication Plan for Romaya Leisure Resort 1 Target Audience Segmentation and Justification Primary Target Audience Families with young children aged 512 Seeking fun safe and en... View the full answer