Imagine you are looking to re-launch, re-position or launch a product or service. It can be any product or service that appeals to you be sure to include the following:

1) Product/service name

2) Rationale for it

3) Proposed target audiece

4) Product appeals-what will you advertsie about the product to your target market

5) Advertising channels-what platforms will you use: tv ads, print ads, billboard, promotion sites such as Groupon, sides of trucks, etc.

6) Spokesperson: Will you use a spokesperson? If so, who and why?

7) Timeframe: When do you want to launch the campaign? Why?

8) Budget: This is hypotehtical

9) Measure and evaluation-how will you measure the success of the campaign and under what timeframe

10) Social media support: What platforms will you use? Why those platforms? What will your frequency be? How will you use the platforms in conjunction with the other?