Imagine you are tasked with the responsibility to launch a new product for Anthony & Sons Food Co. Ltd to further expand the product range of the company. The company's vision is to have a product that will rival or outcompete MacDonald's McDouble. Using the project life cycle as a framework, outline the key phases you would follow to plan, execute, and manage the product lunch effectively. Be sure to include specific tasks and considerations for each phase, and discuss how you would monitor progress and address any challenges that may arise during the project