Imagine you are the brand director of a successful, but mature antiseptic cream gradually heading toward the

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Imagine you are the brand director of a successful, but mature antiseptic cream gradually heading toward the decline stage of product life cycle.

Explain in detail how might you go about repositioning your product?

Also explain in detail how will this affect the life of the antiseptic cream?

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Management

ISBN: 9780324595840

9th Edition

Authors: Richard L. Daft

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Posted Date: Dec 06, 2023 07:00 AM

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Imagine you are the brand director of a successful, but mature antiseptic cream gradually heading toward the

Question:

Expert Answer:

To reposition a mature antiseptic cream in the decline stage of its product life cycle several strategies can be employed 1Market Segmentation and Tar... View the full answer

Management

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