Imagine you are the marketing director of a multinational company that is about to launch a new product for the Spanish market.
After doing some research, you come to the conclusion that the market is very mature and there are some very well-established players, however, you decide to launch your proposal as well. 

How would you do it? Use a concrete product proposal to design an strategic marketing plan for the launch.

Answer rating: 100% (QA)

As the marketing director of a multinational company launching a new product in the mature Spanish market I would approach the launch strategically to maximize its chances of success Lets assume the p... View the full answer