Imagine you are the provost of a private Catholic school like the University of Scranton. How would you position your university? What brand mantra do you suggest to position your school? Why? Companies sometimes decide to reposition or redefine their products or brands. Please, provide a recent example of a company involved in "repositioning." In your opinion, was the repositioning strategy implemented by the company successful? Why?

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As enacting provost to a private Catholic school like the University of Scranton I would position th... View the full answer