Imagine you are the sales executive of a reputed company that has monthly targets. From this perspective
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"The only valid way to sell a product is to find out what the customer's problem is and to solve that problem even if that means selling less or recommending another company's products."
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Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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