Imagine you are working for UBER and helping launch a new UBERHelicopter service, in major cities like NYC.

The service will be costly, corporate executives will be a key demographic.  But it will offer some affordable rides that could be taken by leisure customers as well, or those visiting etc.

1. What will be some ways you would target your prospective customers?
2. What would be some ways you would educate your potential customers on what UBERHelicopter is?
3. How could you build brand loyalty? what types of special promotions would you consider?
4. What would be some ways you would capture potential leads