Question: Imagine you work for a breakfast cereal company that makes prepared products that are served cold. Your company wants to introduce a new hot breakfast
Imagine you work for a breakfast cereal company that makes prepared products that are served cold. Your company wants to introduce a new hot breakfast cereal that would require some minimal preparation by the consumer. How would you propose forecasting initial demand for this product? Identify one quantitative and one qualitative technique. How do the techniques complement each other?
Step by Step Solution
3.41 Rating (151 Votes )
There are 3 Steps involved in it
To forecast the initial demand for a new hot breakfast cereal product its important to utilize both quantitative and qualitative techniques Heres a st... View full answer
Get step-by-step solutions from verified subject matter experts
