Imagine you work in a sporting goods store. Write a short sales presentation using these steps for a new model of running shop

The selling process has 10 important steps.

1. Prospecting

Prospecting is the first step in the selling process. A prospect is a buyer who has the potential to buy your product or service.

2. Pre-approach/Planning

Planning is the second step in the selling process. Planning is done after we have identified a qualified prospect, and before we approach the customer.

3. Approach

The approach is the third step in the selling process. It is the period of time between when the salesperson first sees the buyer up until they start to discuss the product. The approach is the first step of the actual sales presentation.

4. Presentation

The presentation is the fourth step in the selling process. The presentation is your persuasive verbal and visual explanation of your selling proposition. When the buyer realizes you have the best product to meet their needs, they move into the conviction stage. They are now convinced yours is the product they need to buy.

5. Trial Close

A trial close is the fifth step in the selling process. The trial close is not asking the buyer to decide to buy. Rather, the trial close asks for the buyers opinion regarding what they have heard so far.

The trial close allows the salesperson to determine:

Whether the buyer likes your product or service.

Whether you have successfully answered any questions from the buyer.

Whether any additional questions remain unanswered.

6. Determine Objections

Determining objections is the sixth step in the selling process. Assuming the trial close has resulted in questions or objections from the buyer, we now must begin the process of discovering those questions and handling those objections.

7. Meet Objections

Meeting or handling objections is the seventh step in the selling process. Once you have determined you understand the buyers objection, you need to handle the objection.

8. Trial Close

A follow-up trial close is the eighth step in the selling process. Whenever a question or objection is raised and handled, its time to try a trial close. As before, the point of the trial close is to ensure you have answered the buyers question to their satisfaction. If there is any doubt that the buyer is satisfied with your answer, you

9. Close

The close is the ninth step in the selling process. Closing is simply the process of helping the buyer make a decision that benefits them. The salesperson should attempt to close the sale when they feel the buyer is in the Conviction stage of the

profit. Would you like to have it delivered and installed next week, or would the following week be better for you?

10. Follow-Up and Service

Finally, follow-up and service after the sale is the tenth step in the selling process. Sales are not about you. Its about you taking care of your customers, and that happens after the buyer says yes.