Imagine your friend opens a small electronics store just off of a main street. They want to attract older custsomers to the store:

You are to recommend:

1. what types of products to carry to maximize sales
2. how best to communicate/market to the target customer to increase awareness of the location and product carried
3. experience marketing events in the location itself.
4. what could they do that would differentiate them and make them memorable to their customers?
5. How can the store create loyalty without giving discounts and promotions?

What are your five specific recommendations and why do you think they will work?