Question: Iman, a well - known supermodel, founded a large, global cosmetics company for diverse clientele after she found that no other company carried standard makeup

Iman, a well

-

known supermodel, founded a large, global cosmetics company for diverse clientele after she found that no other company carried standard makeup products in widely diverse color palates. What is true about this scenario?

The company thrives because of disruption.

An all

-

benefits CVP set the company up for success.

Crowdsourcing allows the company to build customer relationships.

The company is using a differentiation business model.

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