Question: Implementation: In this section, you will create an action plan to measure the effectiveness of your SEO and SEM strategies and will discuss the legal

Implementation: In this section, you will create an action plan to measure the effectiveness of your SEO and SEM strategies and will discuss the legal and ethical principles to consider when implementing the campaign.

Google Analytics: Based on the goals you defined and the proposed strategies, you will explain how you plan to measure your campaign. Make sure you address the following:

Recommend three Google Analytics reports, explaining what each report intends to measure.

Explain the reasons why you believe those three reports should be used to measure the effectiveness of your strategies. Support your answer with research.

Describe how you will use the data you collect to make decisions regarding optimization of your SEO

/

SEM campaign.

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