Implementation plan and recommendations for Passion connect: Turning the passion into profit case study 1 Many possible options were available to monetize, but the co-founders knew each would require careful consideration of its strengths and weaknesses and a strong implementation plan. They also considered whether it would be more effective to stick to one strategy at the start or have multiple complementary strategies Authorized for use only by AMRITRAL YOU With over 3,000 users visiting the platform daily, the Passion Connect team knew they were on the right track. While they recognized the importance of monetizing the platform, they also wanted to uphold their own vision for the platforma place for Indians to recognize and pursue their passion. Which monetization strategy would align best with their goals, while allowing the company to grow its users and reach profitability? Kittu knew this decision was important not only to the future of Passion Connect but also to his own pursuit of his passion as an entrepreneur. The three co-founders decided to meet again the next day, after examining each of the alternatives, to come to a decision about which monetization strategy would best position Passion Connect ahead of the next round of financing, In February 2017, Karthik Kittu met in Bangalore, India, with his co-founders, Abdul G Sait and Shubham Deva, to discuss possible monetization strategies for his start-up, Passion Connect. Passion Connect was a start-up that helped people discover and pursue their passions, through a platform of curated content, targeted experiences, and specific services to connect with mentors and other users who share their passions. The company was founded in August 2013, but the team needed to consider the company's current situation and was trying to raise a Series A round of financing by the end of 2017. However, with increasing pressures for returns by Indian venture capitalists, the co-founders needed a monetization strategy in place first. In its first few years, their company site had gained 40,000 registered users but had not made a retum. While the business was operating on a lean model, further investments in sales and marketing were necessary to continue to grow the platform. The co-founders needed to know how Passion Connect could begin generating revenue, tum users into cash, and help others like themselves discover their passions. Implementation plan and recommendations for Passion connect: Turning the passion into profit case study 1 Many possible options were available to monetize, but the co-founders knew each would require careful consideration of its strengths and weaknesses and a strong implementation plan. They also considered whether it would be more effective to stick to one strategy at the start or have multiple complementary strategies Authorized for use only by AMRITRAL YOU With over 3,000 users visiting the platform daily, the Passion Connect team knew they were on the right track. While they recognized the importance of monetizing the platform, they also wanted to uphold their own vision for the platforma place for Indians to recognize and pursue their passion. Which monetization strategy would align best with their goals, while allowing the company to grow its users and reach profitability? Kittu knew this decision was important not only to the future of Passion Connect but also to his own pursuit of his passion as an entrepreneur. The three co-founders decided to meet again the next day, after examining each of the alternatives, to come to a decision about which monetization strategy would best position Passion Connect ahead of the next round of financing, In February 2017, Karthik Kittu met in Bangalore, India, with his co-founders, Abdul G Sait and Shubham Deva, to discuss possible monetization strategies for his start-up, Passion Connect. Passion Connect was a start-up that helped people discover and pursue their passions, through a platform of curated content, targeted experiences, and specific services to connect with mentors and other users who share their passions. The company was founded in August 2013, but the team needed to consider the company's current situation and was trying to raise a Series A round of financing by the end of 2017. However, with increasing pressures for returns by Indian venture capitalists, the co-founders needed a monetization strategy in place first. In its first few years, their company site had gained 40,000 registered users but had not made a retum. While the business was operating on a lean model, further investments in sales and marketing were necessary to continue to grow the platform. The co-founders needed to know how Passion Connect could begin generating revenue, tum users into cash, and help others like themselves discover their passions