important because it is absolutely imperative in the current environment that managers understand how big data can be

used to meet organizational goals.

The goal of this activity is to challenge your knowledge of the applications of big data.

Match each description to the application of big data that it best represents.

Meeting Customer

Enhancing

Improving Human

Needs

Efficiency

Match each of the options above to the items below.

Lowe's uses the data it collects from customers' MyLowe's accounts in order to better target

advertising and sales campaigns to specific customers.

An organization uses sophisticated software and network analysis to identify, retain, and

promote key influencers, knowledge$-$brokers, and talent across the company.