Important Note:

1. Your answer should clearly

connect with the concepts taught during the course, you can use the book as reference. ( book name = Principles of Marketing by Philip Kotler

)

2.Connection of this example with the concepts asked in the question.

3.To the point answer that provides a clear answer in an understandable

manner.

Note: Internet sourced and copy past question from other students will be graded as zero.

Question # 1(Maximum Marks 5)

To create the strong brand positioning, marketers typically focus on brand benefits in choosing the points-of-parity and points-of-difference that make up their brand positioning. Brand attributes generally play more of a supporting role by providing "reasons to believe" or "proof points" as to why a brand can credibly claim it offers certain benefits. For example, Marketers of Dove soap, will talk about how its attribute of one-quarter cleansing cream uniquely creates the benefit of softer skin. Singapore Airlines can boast about its superior customer service because of its better trained flight attendants and strong service culture. If you are brand manager of CHANGAN ALSVIN, how you compare and communicate the point of differences and point of parity with other players in the Pakistan auto market?