Important Notes: The written report must be in Font: Times New Roman: 12 and 1,5 space. Do not forget to use citations/references in your report and list them at the end. Please try to use up to date information Remember that this is a business document. The report evaluation: Content: 40 pts Does the report cover all issues mentioned above? Originality; does the report include up to date information? Similarity: 30 pts Do you avoid plagiarism and copy-pasting? The reports will be checked, and the similarity is expected to be less than 20%. If any similarity is detected over 20%, the student will get 0! The reports should include a reference page (articles, reports, news, web pages), and the references should be listed in APA Style. If your report is not in APA style you will lose 20 points!

Every student will prepare a "Marketing Plan" for marketing a new product or service in Istanbul or their hometowns. The product/service will be determined by the students and the first assignment of the semester will be about the product/service you choose. Please do not forget to use the concepts/keywords/topics that we have covered in the class. Introduction (stating why you have chosen to market certain product or service) Marketing Objectives Marketing Environment, SWOT Analysis and the analysis of the 5 Forces Brief marketing research of consumers in Istanbul (market size, possible demand for the product/service, conduct a mini market research) Marketing and Competitive Strategies Market segmentation, targeting and positioning strategies (which segmentation strategy are you planning to use?) Marketing Mix Strategies: Product Pricing Distribution Communication strategies How do you apply SDGs in your project? Try to use 3 SDGs at least your project and explain them carefully. You need to underline the reason of using that specific goals