Imported

Adobe Acrobat

nment $1($Optional$)-10$ pts$.$

hoes, AL or where you curremily reaile$)$

company may use

ancing and facilitating purcharing decisions. social media in:

Raising

ing loyalty.

nhancing reputation.

Enling customer service.

Impro

Step $1.$ Select a currently reside$).$ or where you

Step $2.$ A sections:

Introduction: Provide an overview of the company and why social media is important to their business.

Look at the industry they operate within as well as norms$/$standards for social media use in that industry.

Overall summary of social media use: Briefly summarize the company's history with social media and current use of social media along with the overall strategic focus: raising brand awareness, influencing and facilitating purchase decisions, enhancing reputation, improving customer service, and$/$or creating loyalty. Please include the business name, address, and phone number as well.

Social Media Tools: What tools are they using $($e$.$g$.,$ Facebook, Twitter, Instagram, Pinterest, YouTube, etc.$)$ and for what purpose? Provide examples. Assess the purpose and effectiveness of each example.

$\backslash$table$[[$Social Media Tool,Example$/$Link$,$Assess Purpose Imported

Adobe Acrobat

nment $1($Optional$)-10$ pts$.$

hoes, AL or where you curremily reaile$)$

company may use

ancing and facilitating purcharing decisions. social media in:

Raising

ing loyalty.

nhancing reputation.

Enling customer service.

Impro

Step $1.$ Select a currently reside$).$ or where you

Step $2.$ A sections:

Introduction: Provide an overview of the company and why social media is important to their business.

Look at the industry they operate within as well as norms$/$standards for social media use in that industry.

Overall summary of social media use: Briefly summarize the company's history with social media and current use of social media along with the overall strategic focus: raising brand awareness, influencing and facilitating purchase decisions, enhancing reputation, improving customer service, and$/$or creating loyalty. Please include the business name, address, and phone number as well.

Social Media Tools: What tools are they using $($e$.$g$.,$ Facebook, Twitter, Instagram, Pinterest, YouTube, etc.$)$ and for what purpose? Provide examples. Assess the purpose and effectiveness of each example.

$\backslash$table$[[$Social Media Tool,Example$/$Link$,$Assess Purpose