IMPORT/EXPORT MARKETING PLAN:

"Exporting a unique product to a foreign market or importing a unique product from a foreign market"

Table of Contents

Executive Summary

Introduction: Why This Company Should Export or Import

Business Description

Business Goals/Mission

Geographical markets

Part I - Situation/Background Analysis

Product or Service

Operations

Personnel and Export/Import Organization & Management team

Part II - Marketing Component

Identifying, Evaluating, and Selecting Target Markets

Market Needs and Trends

SWOT Analysis

Marketing Mix

Market Conditions and Barriers

Distribution Methods

Import/Export Logistics (How do you expect to handle the functions of packaging, insurance, shipping, documentation and so forth)

Sales Goals

Part III - Controls

Implementation Schedule / action plan

Difficulties and Risks

Part IV Supporting Documents

Documents that will establish the information in your plan is correct or that will be useful to the reader, for example: Pictures and information about your product, research, graphs, paper articles, videos, etc. Please make sure that pictures or photos are appropriate for classroom environment.

You can also create a flyer promoting your product. You can make it in both English and foreign language. Here is an example about a company importing Children's costumes from China

This is what you need to do

As we learned the Harmonized Tariff Schedule is divided by Chapters and headings/Subheading.

For example if our product is: Fresh Apples.

They are classified within a heading in Chapter 8, an examination of the heading list for that chapter reveals that fresh apples are mentioned within heading 08.08.

For leather jackets, you can jump straight to chapter 42, Articles of Leather (under section 8) and if you correspondingly look in the Chapter and Headings list, you would classify it under 42.03 Articles of apparel made of leather.

Use the Chapters and Headings list. Locate the appropriate heading for the following 15 items. Your answer should be a four-digit (heading) number such as that of leather jackets (42.03) above.

(1) Live pigs

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(2) Shampoo

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(3) Mens knitted trousers

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(4) Television Sets

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(5) Palm oil

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(6) Cigarette holders

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(7) Buoys

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(8) Marmalade

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(9) Bottle of vodka

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(10) Petrol engines for motor vehicles

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(11) Portland cement

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(12) Coriander seeds

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(13) Serviettes, of paper

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(14) Keys, for padlocks

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(15) Thermometers

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