improve store performance any way she thinks best. The "base case" information is a price of $$27$ per bottle, a contribution

margin of $0\mathrm{.}40,$ a customer defection rate of $17$ percent, and a repurchase frequency of five times a year. These improvement

funds could be used to $($a$)$ increase the contribution margin to $0\mathrm{.}44$ or $($b$)$ reduce the customer defection rate to $12$ percent or

$($c$)$ increase the repurchase frequency to six times per year. Assume all other variables remain at the base case level for each

of the three improvement options.

Use the Excel template VLC to calculate the VLC for each option and summarize your answers using the table below. Round

your answers to the nearest cent.

What is the best way to use $$80,000$ in improvement funds?

The best way to use the $$80,000$ in improvement funds is