Question: IMPROVING PPC PERFORMANCE: PROBLEM SOLVING Q.10. How could you increase your click-through-rate (CTR)? Answer: A. Good call-to-action (CTA)? B. Good description C. Relevant keywords in

IMPROVING PPC PERFORMANCE: PROBLEM SOLVING Q.10. How could you increase your click-through-rate (CTR)? Answer: A. Good call-to-action (CTA)? B. Good description C. Relevant keywords in ad D. All of the above. Q.11. How could you decrease your cost-per-click (CPC)? Answer: A. Increase number of impressions B. Bid more for keywords C. Keep Quality Score in the middle range D. Improve your Quality Score and/ or bid less Q.12. How could you increase your conversion rate (CVR)? Answer: A. Improve the landing page B. Bid higher for keywords C. Decrease your CPC

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

you need to business plan on music company , company name is MG3 . you can do according to you just make plan , business for music companu i attached pictures of another company , you have to do same...

\fSUPPORT FOR THE CULTURAL DIVERSITY AND POLICING (CDAP) PROJECT AND ALL OF ITS PRODUCTS HAVE BEEN PROVIDED BY THE BUREAU OF JUSTICE ASSISTANCE GRANT #2001-DD-BX-K003. OPINIONS STATED IN THIS PAPER...

8-1 Discussion: Writing Your Resume Profile For this discussion, you will be writing a professional profile. You will need to find a job posting that interests you and then write the professional...

Chapter 2: What are the Major Types of Social Research? Copyright 2011 by Pearson Education, Inc. All rights reserved. Use and Audience of Research Basic vs Applied Research: Basic research - type of...

StanfordSOCIAL INNOVATION REVIEW Up For Debate When Can Impact Investing Create Real Impact? By Paul Brest & Kelly Born With Responses From Audrey Choi, Sterling K. Speirn, Alvaro Rodriguez Arregui &...

Case Summary Read the Discussion Assignment 1-1 on p.24 of the text Winning and Longevity. Select a health care entity to focus on, this could be a clinic or hospital of your choosing. Apply the case...

Group Decision and Negotiation 15: 389-406, 2006. DOI: 10.1007/s10726-006-9042-x C Springer 2006 The Effects of Cultural Diversity in Virtual Teams Versus Face-to-Face Teams D. SANDY STAPLES AND LINA...

For the exclusive use of S. Setiawan, 2015. 9-910-036 REV: APRIL 11, 2011 BENJAMIN EDELMAN THOMAS R. EISENMANN Go oogle In nc. Go oogle's mission is to organize the world's inf n nformation and make...

For the exclusive use of F. Ortolano, 2015. 9-910-036 REV: APRIL 11, 2011 BENJAMIN EDELMAN THOMAS R. EISENMANN Go oogle In nc. Go oogle's mission is to organize the world's inf n nformation and make...

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

(a) Rank ethanol, methylamine, and acetic acid in decreasing order of acidity. (b) Rank ethanol, methylamine (pKb 3.36), and ethoxide ion (CH3CH2O-) in decreasing order of basicity. In each case,...

Question 1 (30 marks) Namibia Sugar Refinery ("NSR") refines and sells a special icing sugar. At full capacity, the company produces 300 000 kilos. However, currently the company is utilizing only...

E8.14 Consider the nonunity feedback system in Figure E8.14, where the controller gain is K = 2. Sketch the Bode plot of the loop transfer function. Determine FIGURE E8.14 Nonunity feedback system...

As the manager of Smith Construction, you need to make a decision on the number of homes to build in a new residential area where you are the only builder. Unfortunately, you must build the homes...