Impulse Buying Behaviour in the Retail Stores while keeping in view all the following points:$($i$)$ Explain the causes and effects of Impulse Buying Behaviour$($ii$)$ Factors influencing Impulse Buying Behaviour in the Retail stores $($iii$)$ Growing importance of Impulse Buying Behaviour $($iv$)$ Situational factors leading to Impulse Buying Behaviour$($v$)$ External circumstances of Impulse Buying Behaviour$($vi$)$ Relationship between Impulse Buying Behaviour and increased footfalls in the retail stores$($vii$)$ Contribution of Impulse Buying Behaviour towards the profitability and sustainability of a retail store$($viii$)$ Provide a detailed summary of the project report supported by appropriate tables, graphs, pie$-$charts and diagrams along with relevant examples.