In $1952,$ General Electric$’$s annual report stated, $“$The concept introduces marketing at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business.$”$ This is a brief statement of what has come to be known as the

 

A. age of consumerism.

B. sustainability perspective.

 

C. customer relationship management concept.

D. marketing concept.

E. sales concept.

 

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