Question: In 1 9 5 5 , McDonald's opened its first restaurant in Des Plaines, Illinois. Today, 2 0 0 8 , it operates over 3

In 1955, McDonald's opened its first restaurant in Des Plaines, Illinois. Today, 2008, it operates over 31,000 restaurants worldwide, in 119 countries, on six continents, employing more than 1.5 million people all over the world. McDonalds adjust their meals to the cultures of their host countries. This is most seen in their branch in India. Cows are held sacred in the Indian religion of Hinduism which is why McDonalds India doesnt serve beef. A McDonalds restaurant without beef? Indian McDonalds burgers are purely vegetarian and they serve several other products that are 100% beef free like several kinds of wraps and pans. In this Indian scenario McDonalds applied a:*Global strategyConsolidated strategyMultidomestic strategyAdaptive strategy

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!