Question: In 1 9 8 2 , Johnson & Johnson [ J&J ] had to initiate their crisis management plan following a panic across the country

In 1982, Johnson & Johnson [J&J] had to initiate their crisis management plan following a panic across the country due to the discovery of cyanide-laced Tylenol capsules, a J & J product. They had a crisis management plan, but the extent of this crisis extended beyond the scope of any existing plan. Tylenol took immediate steps to proactively address the situation and successfully navigated the crisis due to the strength and values of their leadership and culture. How many confirmed deaths were the result of cyanide-laced capsules in Tylenol bottles causing this crisis?
Available answer options
Select only one option
A
Less than 10
B
Over 500
C
There were no fatalities
D
The correct number is not known

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