Question: In 1 9 8 2 , the blockbuster E . T . used Reese's Pieces as a prop to lure the alien out of hiding.

In 1982, the blockbuster E.T. used Reese's Pieces as a prop to lure the alien out of hiding.
This technique was in its infancy but has been used in many movies and TV shows
successfully since the early 1980's. This is an example of
Guerilla marketing
Advergaming
Reality engineering
Product placement
In 1982, the blockbuster E.T. used Reese's Pieces as a prop

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