Question: In 1 9 8 5 , the Coca - Cola Company introduced New Coke, a reformulated brand of the original Coca - Cola drink. The

In 1985, the Coca-Cola Company introduced New Coke, a reformulated brand of the original
Coca-Cola drink. The product modification was a major flop, and Coca-Cola switched back to
the original formula. What is the most likely reason the product modification failed to improve
Coca-Cola's product mix?
Classic Coca-Cola was considered to be an un-modifiable product.
The product modification was not consistent with customer desires.
Customers were not able to tell that a modification had been made.
New Coke could not compete against brand competitors like Pepsi.
In 1985, the Coca-Cola Company introduced New Coke, a reformulated brand

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