In $1990,$ C$.$K$.$ Prahalad and Gary Hamel introduced the concept of $$core competence.$$ Their argument was that:

Question $4$Answer

a$.$

Competence was more important than capability as a basis for sustainable competitive advantage

b$.$

Management should accumulate the resources that form the basis of competences

c$.$

Competitive advantage rather than industry attractiveness was the primary source of superior profitability

d$.$

Strategy should be focused on both developing and exploiting firms$$ distinctive capabilities