In 1972, the U.S. Federal Trade Commission brought a complaint against Kellogg, General Foods, and General Mills,
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In 1972, the U.S. Federal Trade Commission brought a complaint against Kellogg, General Foods, and General Mills, claiming that their proliferation of breakfast-cereal varieties left no room for the entry of competitors and allowed them to earn near monopoly profits. How might you think about the characteristics of cereal as belonging on a Hotelling line? Explain how the product-proliferation strategy might work.
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Business Law The Ethical Global and E-Commerce Environment
ISBN: 978-0071317658
15th edition
Authors: Jane Mallor, James Barnes, Thomas Bowers, Arlen Langvardt
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