In 1993, McDonalds opened the first of its chain of McCaf coffee houses in Melbourne Australia. Since

In 1993, McDonalds opened the first of its chain of McCafé coffee houses in Melbourne Australia. Since then, the chain has spread throughout the world with roughly 1,300 cafes worldwide. After further reading, provide the following: 

First, identify who you believe to be the target customer segment and customer need. Second, describe an appropriate marketing strategy (product, price, distribution, and promotion) for this offering.

Answer rating: 100% (QA)

Target Customer Segment and Customer Need Target Customer Segment McCafs target customer segment is broad and includes individuals who seek a convenie... View the full answer