In 1993, Newman's Own Organics was started as a division of the already established company Newman's...

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In 1993, Newman's Own Organics was started as a division of the already established company Newman's Own, a successful brand of packaged goods founded by veteran actor and philanthropist Paul Newman. Part of its mission is to generate income for Paul Newman's charitable activities; another is to encourage more organic agriculture. The process of creating a strong ethical climate within a marketing firm includes having values that guide decision making and behavior. Everyone within the firm must share the same understanding of these values. Further, they must be able to translate the values into business actions and to discuss them in a consistent language. Top management must commit to establishing an ethical climate, but all employees must carry out this commitment because the roots of ethical conflict are often the competing values of individuals. Newman's Own Organics is considered a socially responsible company because it Multiple Choice O O O O is agricultural. donates to charity. is ethical. is organic. sells imported goods. Social responsibility is an integral part of the firm's Multiple Choice O O organization structure. pricing. mission. accounting practices. product line. The ethical foundation of Newman's Own Organics. Multiple Choice O creates is unrelated to has no impact on restricts leads to unprofitable business opportunities. Deciding to sell fair trade coffee was based on concerns over Multiple Choice O O O O O keeping prices low. better tasting coffee. farmer wages. profitability. increasing demand. In 1993, Newman's Own Organics was started as a division of the already established company Newman's Own, a successful brand of packaged goods founded by veteran actor and philanthropist Paul Newman. Part of its mission is to generate income for Paul Newman's charitable activities; another is to encourage more organic agriculture. The process of creating a strong ethical climate within a marketing firm includes having values that guide decision making and behavior. Everyone within the firm must share the same understanding of these values. Further, they must be able to translate the values into business actions and to discuss them in a consistent language. Top management must commit to establishing an ethical climate, but all employees must carry out this commitment because the roots of ethical conflict are often the competing values of individuals. Newman's Own Organics is considered a socially responsible company because it Multiple Choice O O O O is agricultural. donates to charity. is ethical. is organic. sells imported goods. Social responsibility is an integral part of the firm's Multiple Choice O O organization structure. pricing. mission. accounting practices. product line. The ethical foundation of Newman's Own Organics. Multiple Choice O creates is unrelated to has no impact on restricts leads to unprofitable business opportunities. Deciding to sell fair trade coffee was based on concerns over Multiple Choice O O O O O keeping prices low. better tasting coffee. farmer wages. profitability. increasing demand.

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