In 1999, Lovins, Lovins & Hawken introduced the concept of ‘Natural Capitalism’, suggesting business needed to make four major shifts to move to better satisfy their customers' needs, increase profits and help solve environmental problems. One of the principles identified was the need to Reinvest in Natural Capital.
a. Describe this principle and how can its application contribute to a more sustainable way of business operation?
b. Describe in detail two examples of actions businesses can take to Reinvest in Natural Capital.

Answer rating: 100% (QA)

Answer A Change in values from quantity to quality in the principles identified was the need to Rein... View the full answer