Question: In 2 0 0 0 , a 3 0 - second ad during the Super Bowl cost $ 2 . 1 million. By 2 0
In a second ad during the Super Bowl cost $ million. By the cost had soared to $ reason for the escalating cost is that
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the number of TV viewers of the Super Bowl has become very large
the eds are much more elaborate and therefore more expensive to produce.
the networks that broadcast the game knows advertisers will pay anything they want.
the ad agencies have dramatically increased their creative and production fees.
the companies that create Super Bowl ads do not have to tun any other ads all year.
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