Question: In 2 0 0 0 , Estee Lauder Co . , a producer of cosmetic products, decided to market directly online. This choice resulted in

In 2000, Estee Lauder Co., a producer of cosmetic products, decided to market directly online. This choice resulted in substantial q, with the various high-end retailers through which it had been selling.
Horizontal supply chain conflict.
Contract re-negotiations.
Vertical supply chain conflict.
Vertical channel dissonance.
In 2 0 0 0 , Estee Lauder Co . , a producer of

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