Question: In 2 0 0 3 , Publix was a first mover in offering a grocery delivery service, called Publix Direct; the service failed however. Now

2003,

Publix was a first mover in offering a grocery delivery service, called Publix Direct; the service failed however. Now that competitors have recently succeeded with a delivery service, Publix is trying again through a partner, Instacart. Do you think Publix will succeed with its new attempt at delivery?

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