Question: In 2 0 0 5 , John Madden reportedly signed a $ 1 5 0 million deal with EA Sports that allowed the company to

In 2005, John Madden reportedly signed a $150 million deal with EA Sports that allowed the company to use his name and likeness for the next ten years. This is an example of
cosplay.
in-game advertising.
advergames.
intellectual property.
In 2 0 0 5 , John Madden reportedly signed a $ 1

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