In $2006,$ consumers held on to a $2007$ Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tested consumers to see who can hold on to the car the longest to win it$.$ An article in USA Today about the winner of the competition is an example of which promotional activity?

Question $1$ options:

personal selling

advertising

public relations

media handling

corporate relations

Question $2(1$ point$)$

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Compassion International is a nonprofit organization dedicated to releasing poor children from spiritual, economic, social and physical poverty. What would be the most likely goal for an advertising campaign for this international organization?

Question $2$ options:

increase the amount and frequency of use

provide information

create product awareness

get consumers to try their product

identify target market$($s$)$

Question $3(1$ point$)$

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Which of the following is NOT a popular form of sales promotion?

Question $3$ options:

coupons

samples

premiums

advertising

contests

Question $4(1$ point$)$

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Public relations is the term used for any communication or activity designed to win goodwill or prestige for a company or person.

Question $4$ options:

True

False

Question $5(1$ point$)$

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Which goal are airlines trying to achieve when they use frequent flyer programs, which give customers points that can be redeemed for free travel, rental cars, and other merchandise?

Question $5$ options:

increase the amount and frequency of use

provide information

create product awareness

get consumers to try their product

identify target market$($s$)$

Question $6(1$ point$)$

Listen

Podcasts are significantly different from blogs.

Question $6$ options:

True

False

Question $7(1$ point$)$

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As a promotional tool, podcasting offers the advantage to listeners of:

Question $7$ options:

extensive reach

convenience

interactivity

benchmarking

high frequency

Question $8(1$ point$)$

Listen

Which of the following is NOT an example of a promotional goal?

Question $8$ options:

creating awareness

providing information

delivering the product

retaining customers

increasing the use of products

Question $9(1$ point$)$

Listen

Which of the following is a type of sales promotion that can be used if the organization's goal is to increase brand loyalty?

Question $9$ options:

frequent$-$buyer programs

event sponsorship

direct mail advertising

advocacy advertising

sweepstakes and contests

Question $10(1$ point$)$

Listen

Information promotion is more common in the early stages of the product life cycle.

Question $10$ options:

True

False

Question $11(1$ point$)$

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What is the salesperson doing when, after his presentation is over, he asks, "May I call the company and place your order for $20$ cases of Ecco brand golfing shoes?"

Question $11$ options:

approaching the customer

prospecting for customer

looking for sales leads

asking qualifying questions

closing the sale

Question $12(1$ point$)$

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The sales process begins with the salesperson locating companies or people who are most likely to buy the seller's offerings. This activity is called:

Question $12$ options:

screening

prospecting

brainstorming

market research

target marketing

Question $13(1$ point$)$

Listen

Which of the following is a type of sales promotion?

Question $13$ options:

loyalty marketing programs

sweepstakes and contests

bonus packs

product sampling

all of these

Question $14(1$ point$)$

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CPM in advertising terms means:

Question $14$ options:

critical path method

customer product media

cost per thousand

consumer path message

customers per medium

Question $15(1$ point$)$

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Which of the following statements describes an advantage that personal selling has over other forms of promotion?

Question $15$ options:

The sales message can be varied according to the motivations and interests of each prospect.

Personal selling can be directed only to qualified prospects.

Personal selling costs can be adjusted by controlling the size of the sales force.

Personal selling is considerably more effective at creating a satisfied customer than other forms of promotion.

All of the above statements describe how personal selling is superior to other forms of promotion.

Question $16(1$ point$)$

Listen

The channels through which advertising is carried to prospective customers are advertising:

Question $16$ options:

waves

routes

segments

media

conduits

Question $17(1$ point$)$

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The owner of Mercury Appraisal Company held a ribbon$-$cutting event when he opened his new business. He invited city dignitaries, representatives from all the news media, and anyone who might have need of his services to the event. The goal of his promotion was most likely to:

Question $17$ options:

increase the use of his services

keep loyal customers

show how his services were improved

retain customers

create awareness

Question $18(1$ point$)$

Listen

Which of the following is an example of an advertising medium?

Question $18$ options:

newspapers

televis