Question: In 2 0 0 7 , J . C . Penny's stock price was $ 8 4 . 0 5 . The company has seen
In JC Penny's stock price was $ The company has seen a steady decline since. In the stock price was around $ and right before the pandemic it was about $ and dropped to $ during the pandemic. Revenues have steadily been declining in the past few years, dropping from $ million in to $ million in In the company announced that it will close additional stores on top of the that it closed in recent years and even more were closed in and Penney has since filed bankruptcy, but is emerging after restructuing and finding new ownership. The company hired Marc Rosen in as the new CEO. Traditional brick and mortar retail stores have been facing a turbulent external environment, but some have been successful in leading turnarounds during this time Best Buy for example Based on this information, what three pieces of advice would you give to Mr Rosen in order to help the company turnaround?
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