In $2007,$

Salesforce.com recognized an emerging market for platform as a service $($PaaS$)$ offerings and developed a new competency in delivering software development and deployment tools. This allowed its customers to either extend their existing customer relationship management $($CRM$)$ offering or build completely new types of software. This is an example of

Multiple Choice

redeploying and recombining existing core competencies to compete in markets of the future.

building new core competencies to achieve vertical integration.

leveraging existing core competencies to improve current market position.

building new core competencies to create and compete in markets of the future.