Question: In 2 0 0 8 , Chicago native Andrew Mason launched Groupon, a website that offered Chicago - based consumers various deals of the day.
In Chicago native Andrew Mason launched Groupon, a website that offered Chicagobased consumers various deals of the day. At the time, Groupon had a unique business modeleach day, one Groupon would be offered in a particular city. If a certain number of people signed up for the offer, then the deal became available to all. Now, years later, the business continues to grow, and the service is being offered in many US cities. Google made a multibillion dollar offer for the company that Mason turned down in December of Continuing the companys rapid rise to success will be a challenging task, because the company will be the first to attempt to advertise the unique services. Groupon needs to find ways to attract new users, and looking into new forms of advertising will be essential to the companys success.
Scenario As Groupons services differ depending on the city in which it is offered, its CEO decides that each variation needs to have a catchy slogan that relates to that particular market. Which of the following types of advertising agencies would likely be the best choice to create these slogans?
a
A creative boutique
b
A digitalinteractive agency
c
A media specialist
d
A production facilitator
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