Question: In 2 0 0 9 Coca - Cola introduced the Freestyle drink dispenser, an RFID - enabled vending machine that features 1 6 5 different
In CocaCola introduced the Freestyle drink dispenser, an RFIDenabled vending machine that features different CocaCola drink products, as well as custom flavors. The Freestyle machine enabled CocaCola to track its customer's preferences, in the aim of improving its product line. Based on the virtual value chain three classes of strategic initiatives, which of the following best describes CocaCola's initiative?
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