In $2010,$ during the World Cup football match between Denmark and Holland, $36$ girls wore colorful branded clothes that promoted the Dutch beer Bavaria, which was not an official World Cup sponsor. They all sat together and attracted a lot of attention until they were removed from the stadium because they were hired by Bavaria to compete for exposure against the official beer sponsor for the World Cup, Budweiser. Bavaria's marketing behavior is called: Subliminal Marketing Event Marketing Ambush Marketing Guerilla Marketing Camouflage Marketing