In $2010,$ Jane Smith, a skilled software engineer, founded TechInnovate, a tech startup focusing on

developing innovative software solutions for small and medium$-$sized enterprises $($SMEs$).$ Jane's journey

to entrepreneurship was influenced by various pull and push factors. Jane launched TechInnovate with a

small team of like$-$minded individuals. The startup faced several challenges initially, including securing

funding, building a customer base, and developing a competitive product. However, Jane's determination

and strategic approach led to significant milestones.

$1\mathrm{.}1$ List and explain the key push and pull factors that influence someone to decide on starting their

own business as entrepreneurs? $(10)$

$1\mathrm{.}2$ How does entrepreneurship, as demonstrated by Jane Smith's journey with TechInnovate,

contribute to economic growth and innovation in the tech industry? $(10)$

$1\mathrm{.}3$ How can Jane Smith create a cohesive and visually engaging brand pack that incorporates key

elements of her marketing plan, demonstrating her understanding of the target audience and brand

messaging? $(10)$