In $2010,$ not everyone had a smart television. Anyone developing a streaming app would not have found many users. Today, the existence of streaming apps is one of the reasons why smart televisions are so popular. These apps allow people to watch many different types of television programs and movies without subscribing to a cable service in terms of functionality and features. The streaming app market is seeing many new apps introduced to consumers. This example shows which of the following?

In $2010,$ not everyone had a smart television. Anyone developing a streaming app would not have found many users. Today, the existence of streaming apps is one of the reasons why smart televisions are so popular. These apps allow people to watch many different types of television programs and movies without subscribing to a cable service in terms of functionality and features. The streaming app market is seeing many new apps introduced to consumers. This example shows which of the following?

Smart television users are not a market segment.

Segmentation cannot identify a customer$$s wants and needs.

Smart television use has created a large enough market to make streaming app development profitable.

Segmentation avoids the need to design marketing mixes.