Question: In 2 0 1 2 , both Macy's and J . C . Penney ( clothing retailers ) were carrying the Martha Stewart brand of

2012,

both Macy's and J

.

.

Penney

(

clothing retailers

)

were carrying the Martha Stewart brand of products. Macy's sued JC Penney in order to be the only retailer offering the Martha Stewart brand on its shelves. What type of channel conflict is this?

Diagonal

Orthogonal

Vertical

Horizontal

In 2012, both Macy's and J.C. Penney (clothing retailers) were carrying

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