In $2015,$ Chuma started a small online bakery called Sweet Delight. She specialised in unique, handcrafted cupcakes with creative flavour and beautiful designs. Through consistent quality and engaging social media marketing, her business quickly gained a local following within a year and she expanded her offering to include custom cakes for events. As her reputation grew, Sweet Delight secured orders for weddings and corporate parties, and by $2019,$ Chuma had a bustling bakery within a loyal customer base $-$ she even opened a small store in front. Her dedication to quality and creativity turned her passion into a thriving business that continues to delight customers to this day.

$3\mathrm{.}1$ Most businesses that are successful today came to be because of an idea and an opportunity.

$3\mathrm{.}41$ Is Chuma's business an idea or an opportunity?

$3\mathrm{.}1\mathrm{.}2$ Explain the difference between a business idea and an opportunity.

$(2+2)$

$3\mathrm{.}2$ Explain the method that Chuma can use to protect her idea.

$3\mathrm{.}3$ Name SIX demographic factors that Chuma can use to identify customers.

$(62)$

$34$ Chuma sells cakes and cupcakes online. She pays R$98,00$ for cakes and R$50,00$ for cupcakes. She sells the cakes for R$200,00$ each and cupcakes for R$160,00$ each. These cakes amount to $70\%$ of total sales and cupcakes to $30\%$ of total sales.

$(44\mathrm{.}3\mathrm{.}4\mathrm{.}1$ Calculate the gross profit and gross profit percentage of the cakes and cupcakes.

$3\mathrm{.}4\mathrm{.}2$ Calculate the weighted average gross profit percentage. $(32)$

$3\mathrm{.}5$ Design an informative advertisement using the AIDA formula.

$(62)$

$[50]$